Guide The Truth About Guerilla Marketing: Common Sense Tip For Guerilla Marketing

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Contents

  1. Common Sense says
  2. Full text of "Guerrilla Marketing [ 4th Edition] Jay Conrad Levinson"
  3. Guerilla Marketing
  4. Five Low Cost Guerrilla Marketing Ideas

Micro advertising narrowly targets prospects at a very low cost. Local trade shows are an excellent arena to showcase your services. From the general Chamber of Commerce event to industry-specific expos, evaluate which will attract your target audience. Come prepared with an outstanding display, marketing material, and an effective way to collect prospect information.

Trade shows can indeed be wonderful at quickly building a prospect pool. However, participating in trade shows can be expensive. Instead of being an exhibitor at the next show, buy a ticket and arrive as an attendee. Walk the floor, introduce yourself, and begin gathering data. The amount of information learned about potential prospects will be staggering, and useful in your next marketing campaign. Local economic development associations, chambers of commerce, and organizations like SCORE are always searching for experts to help new businesses take root.

Become a business coach and source of information for the new companies entering your community. Local restaurants sometimes offer space on menus, tabletops, and other items as advertising space. For a small fee, your advertisement could be seen by hundreds of eyes per day, for months or even years. Bulletin boards abound in most neighborhoods. They are free and looked at by all sorts of individuals every single day. Keep a stack of business cards and marketing flyers handy. Have fun while marketing yourself by sponsoring a tournament.

Golf tournaments are very popular in the insurance industry. But they are expensive! If cost is a factor, hold a corn hole, darts, or fishing tournament instead. Your prospects are driving local highways every day. Sponsor a highway close to your office so your name becomes positively connected with supporting your local community.

Common Sense says

Your brand recognition will increase at a fraction of the cost of billboard advertising. The most common team sponsorship is the local little league team. Yet, there are many more teams who could use your support. Many high school teams are accepting private sponsorships. Try the local race, dog, or horse track. Or, think big and become a sponsor of a professional sports team. Depending on the products you sell, hold a safety event for local residents matching your target audience. Baby seat installation clinics will draw young families, while a boating safety class will attract prospects with multiple insurance needs.

The fight for attention gets more intense with every passing day. Having an online strategy means the difference between a steady stream of new prospects, or disappearing into a sea of lifeless websites. Online strategies are as much about creativity as they are consistency. Prospective clients want to learn more about you in the privacy of their home or office. But first, they need to be able to find you. Take note of the digital insurance marketing ideas necessary to gain online visibility, attract visitors to your site, and convert prospects into clients. Developing your email list should be one of your highest priorities.

One method of obtaining the emails of prospective clients is to offer valuable information in the form of a guide. With the amount of content on the internet, be sure your guide is highly targeted, rich in content, or both. Finally, a website visitor decided to ask for more information or even request a quote.

Short and simple is the right move with any online form. Google remains the most powerful online tool for research. This includes the researching of businesses and professionals like you. Once Google finds you, their bots create a profile of you in their system. By claiming your Google business listing, you control the information Google provides its visitors. Yelp is no longer just for rating your favorite restaurant.

Nearly any business can now be found on Yelp. Like Google, you can claim your profile on Yelp. This not only allows you to update your information, but also to respond to your followers and your critics. Webinars, live or recorded, present a tremendous way to provide value to your prospects and clients. Educational presentations on your product or service is the obvious choice. You can dare to be different too, however. Webinars on community news or local business can be just as effective in curating new leads.

The podcast is rising in popularity. With the ability for listeners to tune in when they want, audiences are much more engaged in your content. You can target centers of influence, specific industries, or targeted demographics. Or, create a podcast around your favorite hobby to build an audience. But, you know your audience is consuming online broadcasts in droves. Find online broadcasts with a strong following in your target market and become a sponsor. Anyone using the internet for marketing which is everyone , is starving for content to post on their blog.

Full text of "Guerrilla Marketing [ 4th Edition] Jay Conrad Levinson"

Local neighborhood blogs would love you to write for them. Industry leaders want to add value by sharing other perspectives. All it takes it a couple emails and you are on your way to getting your name in front of tons of new prospects. Newspapers offer inexpensive advertising spots on their online blog. Newspapers are not the only option, though.

Consider advertising on local charity, private school, and community center blog pages as well. Google AdWords is your answer. Using a bidding system, Google allows advertisers to compete for the top spot. Use long-tail keywords to reduce your cost-per-click pricing. Studies on AdWords copywriting show advertising headlines using positive sentiment perform much better than negative sentiment. This means you should lead with how your audience could save money working with you, instead of going negative like suggesting they stop wasting money with their current agent.

One method of reducing your online marketing costs is to offer marketers an affiliate program. Marketers spend the time strategically placing your advertisements online. That means less work for you. The best part? You only pay if traffic is driven to your website.

After claiming your online profiles, monitor and respond to all reviews posted. This includes both positive and negative reviews. Responding to positive reviews tells others you are engaged with your clients while addressing negative reviews will help curb future similar postings. The internet is such a powerful tool, it is easy to forget how powerful non-digital marketing can be. Online marketing only works when your prospects or clients are logged on, while offline marketing can capture your audience when they are away from their screens. For most insurance agents, online marketing cannot succeed without effort put forth offline, and vice versa.


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Concerted efforts to conquer both realms can have huge payoffs. Just be certain your message is consistent and memorable through any marketing channel. Your customers want to be able to reach you in an emergency. Design an emergency contact card with your name, logo, and contact information. It needs to be an emergency contact card and not just a business card. Moreover, when someone asks who their insurance is with, they will look no further than their wallet or purse. In a world of the smartphone, not everybody carries a wallet or purse. Instead, when you have landed a new client, have them enter your contact information into their phone.

Right there, on the spot. You will be just a phone call away and quick peek toward your next referral. Snail mail is making a bit of a comeback. As companies shift from print advertising to online marketing, mailboxes are not a full as they once used to be. With great copywriting and selective targeting, a mailing can boost your name recognition and still generate leads.

Offer your expertise to complimentary professionals in the form of educational presentations. You can educate realtors on the importance of flood insurance, or estate planners on the latest life insurance solutions. You will become the local expert and the go-to insurance professional in your area.

Another tried and true marketing strategy is hosting seminars. The goal is to bring in prospective clients by offering a lunch or dinner in exchange for your presentation of valuable information and an opportunity to work together. Be careful, however, seminars can be a costly endeavor. Do you have a personal cause you support? Become the community leader in supporting your favorite charitable organization. This is not a position to promote yourself. Instead, it is an opportunity to be visible and strengthen your ties to the community you serve.

If your favorite local charity is looking for a fundraiser, offer up a donation-per-quote campaign. Promise to contribute a certain amount for every quote you are asked to work up. Set a cap so you know your total commitment beforehand. On Meetup. From golf to gardening, business to bible study, there is probably a group out there for you.

Join one, make new connections, and have some fun! Everyone loves receiving free stuff! It would be easy to take the inexpensive route and purchase a thousand cheap pens with your logo printed on them. Instead, try to think quality over quality here. Identify products prospects in your specific target could actually use. A step up from swag and trinkets is to give away clothing. Not just any clothing, but your own branded hats, shirts, and pullovers. The bold move here is to include your phone number or website. And, if you market locally, add your city or county that you serve.

Clients and prospects alike will become walking billboards for you! Review a coverage and exposure checklist with each client and prospect. Not only will it make your errors and omissions carrier happy, it will uncover additional sales opportunities and add revenue to your bottom line. If there is one marketing strategy worth mastering, it is how to obtain referrals. Referral marketing provides the best opportunity to grow at the lowest acquisition cost.

Obtaining referrals is easy as simply asking for them. However, obtaining high-quality referrals requires a tactful approach. Master the art of referral marketing any your prospect pipeline will never be empty. And neither will your be wallet! When asking for referrals, do your clients suddenly forget everyone they know? Instead of relying on your clients to provide you names, bring the names of people they may already know.

Guerilla Marketing

If they do, simply ask if you may use their name as a referral. You will be surprised how often your clients say yes! Referrals often shared when you are not in the room. Next time you are with a client, describe to them your ideal prospect. After painting a picture of your perfect prospective person or business, ask them whom they know who fits the bill. Then ask if it would be okay to use them as a referral.

Agents who have worked for any length of time understand insurance sales is a numbers game. Instead of looking to find your own prospects, challenge your clients to help. Set a goal of how many new individuals or businesses you would like to meet next month. Then ask your clients how many referrals they could offer to help you meet this goal. It will be shocking how often will want to help you! This is a passive way to generate referrals. Your prospects may already have a relationship with your client, which builds trust and credibility. Alternatively, recipients may identify themselves as being within your target market.

Why not have your clients willingly send your contact information to their most qualified prospect? Send your client a code redeemable for a free insurance program evaluation they can share with one of their contacts. Just one — this is important as it creates scarcity and urgency. Many clients will do more than just forward your email; they also include their own personal note.

A win-win for you and your client! Accountants, attorneys, even the mayor are valuable sources of referrals. They have already become a trusted acquaintance to your prospective clients. Use one or more of the strategies above with your centers of influence to boost your pipeline of leads. Ask your top clients to become a part of your advisory team. The goal of your team to identify why your clients bought from you, what products and services would they like you to provide, and how can you better service them.

Incentivize not only employees, but also your clients! To boost participation, consider having three tiers. Then hold a monthly drawing for a higher value gift card and a year-end drawing for a big prize such as an iPad or laptop. Everyone loves a good party!

5 STRATEGY GUERILLA MARKETING

To make the party payoff for you, ask each invited client to bring a guest of his or her own. And the world of advertising and marketing has never been the same. Inspired by guerrilla warfare, the term represents the grand impact armed civilians had using small tactical strategies. Guerilla marketing embodies the element of surprise and targets customers at a more memorable level. Early on, the goal of guerrilla marketing was to receive the largest marketing impact for the least amount of ad spend.

As time marched forward, budgets expanded and delivered some of the most memorable advertising campaigns ever. Hire neighborhood kids to draw your company logo and website on local sidewalks in chalk. The drawings will be short-lived, but the attention they may draw will outlast their temporary lifespan.

Instead of selling lemonade for a nickel in front of your house, give lemonade or water away free at a local street fair or market. If it is cold outside, serve hot chocolate or coffee instead. Whatever the beverage, make sure your logo and website are on each cup! At your local festival or carnival, set up a booth offering free face painting. The only catch, the wearer of the facial art will need to include a small logo of yours. A small price for children to become their favorite lion, tiger, or bear. With permission, of course, offer to give away free balloons with your logo during community events.

Children will become walking billboards for you. No matter where you live there is surely a nearby beach, park, or public space that could use a little cleanup. Organize a cleanup day in your community. Whether you need new employees today or sometime in the future, your local college and high school career days are excellent opportunities to get your name out there. Teenagers are not the only ones attending career day.

So too are potential clients. On the internet of things, almost anything is available for purchase. This includes large window stickers that make glass appear to be shattered. Add your logo and website along with a quick-witted caption and voila! An attention-grabbing marketing campaign you can pull out almost anywhere.

Next, create a vehicle magnet with your name, logo, website, and witty caption. Lastly, park your car in a conspicuous location, affix the faux wheel covers and vehicle magnet, sit back and watch prospective clients take notice! Tradesmen do it. So do real estate agents. Why not insurance agents? Car wraps are moving billboards and work for you every minute your vehicle is not in your garage. The upfront cost may seem high, but the dividends will pay off for years. If your specialty focuses upon specific age groups, throw your best clients a birthday party.

Many of whom will be in the same age range and within your target market. This tip may not come as a surprise to a potential customer, but it sure is effective. How many prospects have called you after handing them your business card? Not many, right?

You may never carry business cards again! Depending on where you live, writing your message as large as possible will definitely attract attention. Skywriters can write your message high in the sky for thousands to see. Although temporary, viewers will often watch as your message unfolds and perhaps take a picture to share online! If you live near a beach, write your message in the sand! Hire a few individuals to visit the beach early in the morning to draw your logo. For a quick and inexpensive method, create a stamp of your logo out of PVC pipe or other material and stamp away!

Do you use the coffee shop drive-through window? Ask her to pay for the vehicle behind you and hand the driver your card. Although expensive as compared to other marketing channels, when done well, print marketing can have a positive impression on your audience. By its very nature, print media requires physical material. Keep this in mind as your choices in paper, envelopes, and other elements directly reflect your brand.

Using cheap and flimsy postcards may be sending the wrong message. While using overly ornate material may miss the mark. Match your materials, as well as your message, to your target audience. Every likes to receive birthday cards. Moreover, with social media, the number of physical cards mailed has dwindled.

Standout by sending a genuine birthday card to your clients and prospects. Holiday cards can remain visible for over a month. Birthday and holiday cards are traditional in nature. Consider sending cards to celebrate odd holidays. Take advantage of holidays like Benjamin Franklin Day January 17 to encourage saving money. The website www. There are a number of creative options when designing a calendar. From small refrigerator magnets to large desktop calendars, the choices are limitless.

Choose a format that matches your target market and include important local events. Or, all the odd holidays from the previous tip! It may be more cost effective to bring back a lost customer than to acquire a new one. Reach out to lost accounts by sending a well-written letter as to why they should hire you back as their insurance agent. And of course follow up with a phone call. Magnets are a great way to keep your name in front of your audience. Design a magnet that provides some value. Consider adding the local football game schedule, emergency contact numbers, or important upcoming community events.

Make sure your clients know all the products and services you offer. You may be surprised how many of your clients have other lines of business elsewhere only because they did not know you sold them. Most communities have a coupon book program such as Val-Pack. The cost per mailing is much lower than launching a direct mail campaign on your own. Just make sure your advertisement includes compelling copy and a call to action. Marketing through your website is last on our list for a reason. However, the competition online is fierce. This means your website should be only a part of your overall marketing strategy.

Too many insurance agents spend time, energy, and resources trying to drive prospects to their site when the same effort could pay much larger dividends elsewhere. Your website should reflect every aspect of your value proposition. Do not leave anything to chance when it comes to design and content. After all, your website is up and running all the time. You never know who is making their buying decision based on what they are seeing on your website. More than half of all website content is consumed on mobile devices.

This is fantastic news in that you can reach anyone almost anywhere. Websites are built twice, once of laptop and PC viewing and again for mobile viewing. Content for mobile viewing scales smaller to fit onto smaller screens without losing your message. Was your website designed shortly after the turn of the century? If so, it may be time for a redesign. Insurance customers are savvy. They want their insurance agents to be savvy as well.

Make sure your website is modern, sleek, and easy to navigate. Most about-me pages are boring and self-serving. Make yours stand out by telling your story. Your clients and prospects want to hear your personal story and connect with you. But does your about-me page connect with your audience and express a sense of caring for them? Other sections speak about landing pages and their importance for specific marketing campaigns. Your website needs landing pages to capture visitors who have found you through organic search methods. Even your home page should be a landing page designed to welcome and direct visitors toward engaging more with your website or by contacting you directly.

Deep dive into building an authoritative website if you specialize in a particular insurance product or industry niche. Prospects and clients looking for information will see you as the expert. Authoritative websites have robust FAQ pages and heaps of well-written educational content. A great website is only valuable if your audience gets to see it. Make certain your website is optimized to load fast. This includes compressing images, videos, and audio. Google has a free tool to determine how fast our website loads and your expected bounce rate.

The algorithms determining which websites appear after entering a search are getting smarter every day. Gone are the days of keyword stuffing and backlink trading. First, they want great content. Second, they want to be able to find it. Search engine optimization is crucial in getting your website to appear as close to the top spot in any search engine. Learn how to optimize your website or hire a skilled SEO writer. When sending flyers or posting ads, you want to include a call to action.

Your website should be no different. However, instead of using bold calls to action, you want to guide your visitors through your website. Make them feel at home and offer plenty of opportunities, and hyperlinks, to explore all the great information you have on your website.

The details are in the data. The information can tell you where visitors are coming from, how long they are staying on your website, and what links they are clicking. This is very powerful information. Add a local events calendar to your website and keep it up to date. As your calendar page grows, so too will its ranking in search engines. Over time, your website will begin gain more traffic and exposure to local prospects.

All the technology in the world cannot overcome insurance agents who do not fulfill the promises made to their clients. Long-term success in the insurance industry means doing the right thing, all the time. Over Deliver Under promise, over deliver. It is no longer enough to simply meet expectations. Always look for opportunities to WOW your clients.

Going above and beyond will not only retain customers, but generate unsolicited referrals. Claims inevitably will happen. When your insured has a claim, it is your time to shine. After all, insurance agents sell a promise to their insureds. In many instances, you will become the most important person in their life when a claim occurs.

Social Guerilla Marketing & More..

A stellar claim handling experience can result in receiving the most solid of all referrals — those from completely satisfied clients. Give AgentMethods a spin. Your professional new insurance website could be bringing in leads just a few minutes from now. This, of course, is easier said than done. Or, just try something fun! First Things First. Get a Professional Logo The logo is often the first thing your prospects and clients see.

Obtain a Business Phone Number If you are using your personal phone as your business phone, stop what you are doing and head to the nearest phone service provider of your choice. Use a Physical Address Trust is everything in the insurance business. Create a Media Relations Kit You never know when the next publicity opportunity will present itself. Schedule Prospecting Time It can be easy to fall into service mode as an insurance agent. Track your Marketing Efforts It is important to track how you acquired each new client.

Connect with Everyone Recommendations on LinkedIn presented to you will often be within the insurance industry. Give to Get LinkedIn provides a platform to share information. Tag Responsibly LinkedIn allows you to tag other users with the symbol. Create a Group This aligns well with give-to-get. Ask for Recommendations You get to choose which recommendations to share on your profile. Go Premium Although LinkedIn can work using their freemium membership, upgrade to a premium account.

Create Your Business Page Facebook has two distinct categories of users: businesses and individuals. Create Avatars For marketing purposes, an avatar is a figure representing a particular type of person. Boost Your Post Sometimes a regular post resonates with your followers. Use Calls to Action When writing content for Facebook, be sure to include a call to action. Respond to Everyone You must respond to every comment left for your posts on your business page. Install Facebook Pixel If you are using Facebook, you have to install a Facebook pixel on your website. Schedule Your Posts Facebook will allow you to schedule posts and ads to display sometime in the future.

Post Images and Video Whenever possible, post content with a visually appealing image. Enlist the Help of Employees Create content your employees can share with their friends and family on Facebook. Create Landing Pages Make sure those who click your Facebook ad or post are directed to a landing page and not your home page.

Sponsor a Group In LinkedIn, you are likely to create a group related to a particular business strategy, such as marketing or finance. Buy Facebook Ads The days of business posts appearing organically in non-followers Facebook feeds are in the past. Run a Poll Running a Facebook poll is a quick and easy way to engage your audience. Re-Tweet Clients and Prospects Follow your clients and prospects twitter accounts.

Blog Post Marketing Twitter offers a quick way to broadcast your latest blog post. Find Prospects Yes, you can actually find new prospects on Twitter. Answer Questions Use the same filter technique above but add a question mark to the end of your specific product. Follow and Engage Influencers Every target market has its influencers. Other Social Media. YouTube There are many uses for YouTube as an insurance agent.

Pinterest Pinterest is where we go to find new recipes or ideas for our next home remodeling project. SnapChat The average age of a SnapChat user is under 35 years old. Email marketing is not dead! Nail the Subject Line Granted, creating the right subject line is not easy. Answer Questions A simple, yet effective email is to answer a commonly asked question and email your list with the answer.

Create a Sortable Email List All lists are built one email at a time. Sign Your Email with Love Electronically that is. Revive Dead Leads with 9 Words If you have made it this far, this may be the best tip on the list! Email your vCard On an annual basis, send out your vCard to every email contact you have in your list. Use Autoresponders Autoresponders automatically send emails per a schedule until something happens, such as your prospect clicking a link. Setup Your Auto-Reply Auto-replies are those we received automatically when someone is away on vacation.

Use Recent News One of the easiest and most powerful ways to keep prospects opening your emails is to send relevant news. Send a Newsletter Audiences often read and share newsletters with great works of content. Use Calls to Action Yes, this one was already on the list. Send It to Yourself Before you hit the send button, first forward a copy of your next bulk email to yourself. Creative Content. Content is king! Capture Local Beauty It is all too easy to forget how beautiful our local towns are. Feature Other Businesses Write an article about the accomplishments of a local business.

Feature Community Leaders People are awesome and should be celebrated. Must Do Lists Create a must-do list for a specific place even your hometown , group of individuals, or time of year. Weekly Roundups What were the top 5 blog posts you read this week? Ask an Inspiring Question Asking questions is a great way to solicit engagement among your audience.

Ask for Unrelated Advise Asking for advice in a poignant way will garner interest from select followers. Old School. Cold Call You may be reading this list to avoid cold calling. Door to Door If your target market is other businesses, do not rule out dropping by to say hello to prospects.

Left and Right Before you walk into your clients business or office, take notice who occupies the space to their left and right. Coffee and a Scone Once a week, take a client, prospect, or referral source out to breakfast. Perfect Your Elevator Pitch Always be prepared to explain what you do. Survey Your Customers Learning why clients have purchased from you is invaluable. Call on Special Occasions Birthdays are easy to remember and use for marketing purposes.

Send Chocolate Chocolate, candies, and flowers are great to send on anniversary renewal dates for your larger clients. Leave a Trail of Business Cards Leave your business card behind at every opportunity you get. Television Advertising Advertising on television remains one of the best ways to reach a large audience. Radio Advertising The radio industry relies on its advertisers.

Promote It Any positive events occurring within yourself or your agency need to be promoted. Get Local. Become a Volunteer The purpose of volunteering for local charities, community events, or local clubs is not to win new clients. Form an Alliance Like salt and pepper, finding a partner can cut marketing costs and increase opportunities. Micro Advertise Your town likely has dozens of publications starving for sponsors and advertisers. Trade Shows Local trade shows are an excellent arena to showcase your services.

Reverse Trade Shows Trade shows can indeed be wonderful at quickly building a prospect pool. Become a Business Coach Local economic development associations, chambers of commerce, and organizations like SCORE are always searching for experts to help new businesses take root. Restaurant Menus Local restaurants sometimes offer space on menus, tabletops, and other items as advertising space.

Bulletin Boards Bulletin boards abound in most neighborhoods. Sponsor a Tournament Have fun while marketing yourself by sponsoring a tournament. Sponsor a Highway Your prospects are driving local highways every day.

Five Low Cost Guerrilla Marketing Ideas

Sponsor a Team The most common team sponsorship is the local little league team. Hold a Safety Event Depending on the products you sell, hold a safety event for local residents matching your target audience. Online Strategies. The internet is getting crowded. Give Away a Guide Developing your email list should be one of your highest priorities. Fix Your Forms Finally, a website visitor decided to ask for more information or even request a quote. Claim your Google Business Listing Google remains the most powerful online tool for research. Claim your Yelp Profile Yelp is no longer just for rating your favorite restaurant.

Host a Webinar Webinars, live or recorded, present a tremendous way to provide value to your prospects and clients. Create a Podcast The podcast is rising in popularity. Become a Guest Blogger Anyone using the internet for marketing which is everyone , is starving for content to post on their blog.

Become a Blog Sponsor Newspapers offer inexpensive advertising spots on their online blog.

Be Positive Studies on AdWords copywriting show advertising headlines using positive sentiment perform much better than negative sentiment. Offer Affiliate Marketing Programs One method of reducing your online marketing costs is to offer marketers an affiliate program. Monitor your Reviews After claiming your online profiles, monitor and respond to all reviews posted. Offline Marketing It is time to get into the field! Create an Emergency Contact Card Your customers want to be able to reach you in an emergency.

Get In Their Phone In a world of the smartphone, not everybody carries a wallet or purse. Send a Mailing Snail mail is making a bit of a comeback. Become a Teacher Offer your expertise to complimentary professionals in the form of educational presentations. Host a Seminar Another tried and true marketing strategy is hosting seminars.

Support a Cause Do you have a personal cause you support? Donate a Quote If your favorite local charity is looking for a fundraiser, offer up a donation-per-quote campaign. Join a Meetup On Meetup. Give Away Swag Everyone loves receiving free stuff! Give Away Gear A step up from swag and trinkets is to give away clothing. Use Exposure Checklists Review a coverage and exposure checklist with each client and prospect. Referral Marketing. No other marketing strategy even comes close.

Bring Your Own When asking for referrals, do your clients suddenly forget everyone they know? Prompt a Referral Referrals often shared when you are not in the room. Challenge Your Clients Agents who have worked for any length of time understand insurance sales is a numbers game. Ask Centers of Influence Accountants, attorneys, even the mayor are valuable sources of referrals. Create an Advisory Group Ask your top clients to become a part of your advisory team. Start a Referral Program Incentivize not only employees, but also your clients! Host a Customer Appreciation Party Everyone loves a good party!

Guerilla Marketing. Hire Chalk Artists Hire neighborhood kids to draw your company logo and website on local sidewalks in chalk. Set Up a Lemonade Stand Instead of selling lemonade for a nickel in front of your house, give lemonade or water away free at a local street fair or market. Free Face Painting At your local festival or carnival, set up a booth offering free face painting.

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